TIEVA is proud to announce its double win at the CRN UK Sales & Marketing Awards, securing accolades for both Best Sales Team and Best Marketing Campaign. These industry recognitions celebrate what makes TIEVA different: a relentless focus on client outcomes, a culture of collaboration and support, and a bold, creative approach to solving IT challenges.
A Sales Team That Shows Up and Makes It Count
TIEVA’s Reseller Sales Team was named Best Sales Team in recognition of its outstanding performance, market expertise, and customer-first approach. In a highly competitive landscape, the team consistently delivered impressive results, driven not only by revenue, but by long-term value and trusted relationships. From day-to-day orders to complex solution design, our team is always there, listening, advising, and delivering outcomes that move businesses forward.
“I’ve worked in sales for a long time, and I’ve never seen a team quite like this. They’re not just selling IT - they’re helping businesses overcome real-world challenges. I’m incredibly proud of the culture we’ve built and the results we continue to deliver for our customers and partners. If this year’s proven anything, it’s that this team doesn’t just show up. They show up and make it Count."
- Scott Deacon, Reseller Sales Director
A Campaign That Cut Through the Noise
TIEVA's winning ‘99 Problems But I.T Ain’t One!’ marketing campaign turned heads across the industry - and more importantly, opened doors. Designed to spark curiosity, stand out from the noise and make our target audience take notice, the campaign was designed to be multi-touch, tackling IT pain points with wit, relevance, and a strong focus on business value.
Combining targeted messaging, creative content, bold visuals, and a whole lot of humour, the campaign name was inspired by Jay Z’s classic hit and helped generate a wave of new opportunities for the sales team - while reinforcing TIEVA’s position as a trusted and innovative partner for organisations navigating IT complexity.
“I promised my team we’d be award-winning, and we did it! With ‘99 Problems’, we wanted to bring something different to the table - something that felt real, sharp, and useful to the people we serve. This win shows that you don’t have to stick to tired industry tropes to make an impact. Bold ideas, when grounded in customer understanding, can deliver brilliant results.”
- Lee Ellams, Head of Marketing
Why It Matters
These achievements highlight what makes TIEVA different: a relentless drive to deliver for customers, a culture built on support and collaboration, and a bold approach to solving IT challenges. For clients and partners, the awards reinforce TIEVA’s role as a strategic ally—committed to simplifying complexity and accelerating outcomes.
At TIEVA, we don’t just show up. We show up and make it count.
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